Pitti Immagine Uomo 97

From 7 to 10 January 2020 Pitti Immagine Uomo brings together the most important players in menswear and contemporary lifestyles to Florence. A multitude of voices gives rise to unique moments of discovery and debate, an increasingly multi-faceted experience that is capable of revealing next season’s trends and, at the same time, offering input in order to understand, in advance, the challenges and strategies of global fashion retail. The winter edition of the fair will be colored by special projects from fashion scenes that are distinguished by their creativity, respect for tradition and with an eye towards the future. The increasingly precise venues will showcase a selection of brands that offer a prompt response to market demands. The calendar of events and special projects will be enriched by prestigious names. In a fast and fluid world the Pitti Immagine style is confirmed as a vital compass guiding the choices of the global fashion community.

Pitti Immagine Uomo 97’s new theme is “Show your flags at Pitti.” The campaign video shows the Fortezza da Basso in colors and patterns of a unique flag. The goal of the winder shows is to feel a part of the ‘United Nations of Fashion.’ Agostino Poletto, The general manager of Pitti Immagine expresses: “Pitti is like the United Nations of Fashion, where every brand has its very own flag, but also where each one of us can be a flag of ourselves. The flag is never a silent fabric, it always says something, endlessly inspiring emotion, because it speaks according to universal messages, like those conveyed by the clothes we wear, and like clothing, it is a mobile symbol of identity, belonging, thought, and feeling.”

BOOK YOUR STAY IN FLORENCE DURING PITTI IMMAGINE UOMO

PITTI IMMAGINE UOMO
FORTEZZA DA BASSO

Viale Filippo Strozzi 1 – Firenze

Show Times:

7 – 10 january 2020

Every day: 9:00 – 18:00

Last day: 9:00 – 16:00